MGM Channel rebrands as AMC

AMC is to rebrand the MGM Channel as AMC. It’s the first time that the AMC moniker has been used outside of the United States.

Locally versioned channel feeds will be launched across Europe, Latin America, Asia, Africa and the Middle East later this year. Also accompanying these channels will be authenticated AMC VOD, HD and “TV Everywhere” services.

The MGM Channel was a part of the recently acquired Chellomedia business that has become AMC Networks International.

AMC Networks original series Halt & Catch Fire and The Divide, produced by AMC Studios, will be among the first original series to premiere on the channel internationally in an exclusive first TV window, this year.

Ed Carroll, AMC Networks COO, promised original content would continue to premiere on the European feeds: “In recent years, AMC has re-defined dramatic storytelling on pay-TV via its cinematic approach to original series, including The Walking Dead, Mad Men, and Breaking Bad. It is our intention to replicate our successful US strategy, extending the AMC brand worldwide and creating a broad pipeline for our original content.”

The move was welcomed by Jeroen Bergman, managing director, programming, Liberty Global, stated, “AMC Networks has an excellent creative and business track record and we are pleased to offer this premier entertainment destination to our subscribers.”

Ignacio Fernandez Vega, Director Global Content, Telefónica, stated, “We are delighted to add the new AMC channel to Movistar TV. With this new addition, we continue to consolidate our content offering, positioning Movistar TV as a leading pay TV platform in Spain and Latin America”

AMC will also feature popular, acclaimed films from the world’s biggest film libraries, including MGM, Paramount and Sony.

Source : Broadbandtvnews